The Spanish Association of Automotive Suppliers (SERNAUTO) has presented its International Promotion Plan for 2025, with the aim of continuing to support the expansion of Spanish automotive suppliers in strategic markets, as well as continuing to promote ‘Made in Spain’ components globally.
In such a globalised and constantly changing sector, internationalisation and market diversification are key levers for the growth and competitiveness of companies in the sector.
For this reason, SERNAUTO's Foreign Trade Commission, in collaboration with ICEX España Exportación e Inversiones, has designed a complete plan of commercial actions for 2025, aimed at both component manufacturers in the supply chain and the aftermarket.
This commercial action plan has two main objectives: to support the internationalisation of Spanish automotive suppliers, facilitating companies' access to strategic countries and consolidating their presence in traditional markets, and to promote the Spain Brand as a global automotive supplier.
The actions planned for this year include the organisation of Spanish Group Pavilions at some of the sector's main international trade fairs, such as Autopromotec (Italy), Equip Auto (France) and AAPEX (United States).
Also of note is the presence in particularly booming economies for the automotive industry, with participation in Automechanika Istanbul (Turkey) and Automechanika Dubai (United Arab Emirates), considered a meeting point for the markets of the Caucasus region and the Middle East, respectively.
The company is also once again planning to take part in Automechanika Shanghai (China), one of the main commercial platforms for automotive suppliers to access the markets of Southeast Asia and Oceania.
In addition to these six key events for the global automotive sector, SERNAUTO and its automotive suppliers will be actively involved in two events of international importance that will take place in Spain.
On the one hand, in the aftermarket, Motortec Madrid, one of the main trade fairs for the automotive industry and the aftermarket in southern Europe, will be held from 23 to 26 April 2025. On the other hand, a new edition of Automotive Meetings Madrid will be held from 21 to 22 October 2025, a unique event in Europe created to promote B2B business meetings between all members of the automotive supply chain.
As in previous years, all these commercial actions are included in our platform, from which communication and digital marketing campaigns will continue to be carried out to give greater visibility to the supply and export capacity of Spanish automotive suppliers.
In addition, to facilitate the prospecting and growth of companies in these markets of interest, SERNAUTO also offers a Personalised Commercial Agenda service, a new tool to support internationalisation that consists of the preparation of meeting agendas and individualised commercial strategies at the destination itself, with the aim of helping to identify potential local customers and to have a programme of meetings with buyers interested in specific products and services.
Mª Begoña Llamazares, Markets Manager at Autoparts From Spain, explains that ‘thanks to this type of action, we are managing not only to position the Spanish automotive supplier industry as a global benchmark, but also to strengthen our brands and the country image of the sector. Destinations such as France, Turkey and China are key to the global development strategy of the sector, whose main objectives include maintaining its position in traditional markets, as well as growing in emerging markets considered strategic. This international promotion plan is designed to be a support tool in the expansion processes of our companies, which once again counts on the collaboration of ICEX, whom we thank for their continuous support’.
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