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Janvier 2020 | Salons

The SERNAUTO´S 2020 plan empowers the “made in Spain” components branding around the world

Sernauto (Asociación Española de Proveedores de Automoción), Spanish Association of Automotive Providers, is a company that depends on Autoparts from Spain. This company has launched the 2020 International Promotion Plan which aims to keep on with the support for the internationalization of Spanish providers for car components and equipment.

This action plan intends to increase the presence of the “Made in Spain Components” branding in priority locations, establish in traditional markets and help companies in the sector break into other countries 

This is a plan designed and managed by SERNAUTO every year joining forces with ICEX, Spain (España, Exportacion e inversiones). It is available to all automotive providers in the sector 

Among the initiatives to take place in 2020 is enforcing the attendance of several of the platform´s members to the sector´s main fairs worldwide, such as:

  • Automechanika Dubai (UAE)
  • Automechanika Frankfurt (Germany)
  • IAA Hannover (Germany)
  • IZB Wolfsburg (Germany) 
  • Automechanika Shanghái (China)

Autoparts from Spain will attend to Automechanika Frankfurt, and IZB Wolfsburg. Germany is a market of key interest as part of this internationalization plan for member companies of our initiative

Also, the plan goes on with the promotion of the platform in foreign markets by doing diverse campaigns along with communication and digital marketing actions. They are focused on creating awareness on the portfolio and the export capacity of Spanish providers

In this sense, Mª Begoña Llamazares SERNAUTO´s Market Responsible explains: “A two-goal global action plan has been designed following SERNAUTO´S Foreign Trade Commission lines: promoting and increasing Spanish exports and investments in traditional and priority emerging markets plus diversifying in new destinations and generating new business opportunities for Spanish providers

She also points out: “This edition focuses on divulgating the wide range of the Spanish offer regarding the supply and spare parts chain besides the one of cars and industrial vehicles. This is the reason why we will perform actions with the most outstanding supply and spare parts chain events worldwide in sight”

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